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Introducing Amy Bonacuse, UCH's new Director of Marketing

Amy joins UCH with a broad background in marketing communications from multiple industries. 

Most recently, she was vice president of communications and marketing for The Ohio Society of CPAs. She also led marketing efforts for The Dave Thomas Foundation for Adoption, and worked for clients in the healthcare and logistics sectors at a central Ohio-based marketing agency.

Amy is a native of Harrisburg, Pennsylvania, and a graduate of Shippensburg University, where she studied communications and public relations. She started her career in retail healthcare, working in public relations for Rite Aid Corporation while that chain was on a fast-track to national growth. Career opportunities brought Amy to Ohio 17 years ago. 

Recently, she was looking to make a career change and targeted senior living because she loves the healthcare field and has personal experience with family members who are living in care communities. A former peer of Amy’s knew UCH President and CEO Rev. Kenneth Daniel through the MarionMade campaign, an effort that recognizes the city of Marion’s past and focuses on the present and future of the community. 

“Some of the most important decisions that families encounter are making sure that their loved ones are cared for. Those are hard decisions to make,” Amy said. “It’s also a growing field and one that I believe in.” 

Amy is looking forward to putting her healthcare and consumer marketing experience to work for United Church Homes. 

“We are facing growing competition in our industry, but competition isn’t all bad,” Amy said. “It forces you to become super focused on what you do well and continue to innovate. UCH has a great reputation and is working hard to improve how we enrich people’s lives, which is a story I’m looking forward to telling.” 

To do that, Amy will be working with marketing directors across UCH to leverage their communities’ unique strengths in local marketing activities. She’ll also be looking at ways to brand UCH signature services and new partnerships as they are introduced.

She was also moved by the vision for the organization and accomplishments UCH has made.

“There’s a lot of integrity here and everyone is very driven to grow the organization and continue to expand our services for older adults,” Amy said. “I’m looking forward to being a part of that momentum.”

In her free time, Amy enjoys traveling, cycling and spending time with her family. She lives with her husband, Tom, in Delaware, Ohio, where Amy serves on the Board for People in Need, Inc. of Delaware County. They have four children.

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